Job Description

Social Media Content Creator

It's fun to work in a company where people truly BELIEVE in what they're doing! We're committed to bringing passion and customer focus to the business.

Peter Millar is looking for a creative powerhouse who lives for social media and loves the apparel industry just as much. If you're bursting with fresh ideas, have a sharp eye for content, and can shoot, edit, and design like a pro, we want you on our team. We're all about attention to detail, top-tier editing skills, and content that truly connects. If you're ready to make an impact, let's talk.

What You'll Do:

• Create high-quality, engaging content for Instagram, TikTok, and YouTube
• Film, photograph, edit, and design posts that bring our brand to life
• Stay ahead of trends to keep our content fresh and fun
• Partner with Creative, Marketing, and E-Commerce teams to tell an authentic brand story
• Work with ambassadors, models and partners to capture video and photo assets across brand lifestyle shoots and events
• Travel and represent the brand as the social content creator for brand events, golf tournaments and brand capture opportunities

Essential Functions:

• Handle many aspects of video production, including camera operation, lighting, sound, motion graphics, and editing
• Edit captured photo and video into engaging social media content pieces that are unique to each channel and their nuances
• Skilled in adding text, color correcting and picking music to enhance all content created
• Ability to shoot content with anything from an iPhone to a cinematic camera and use an editing software like Adobe Premier Pro to produce the different content types
• Availability for travel is a must
• Be prepared to capture real-time moments and create and edit the content quickly for timely posting, sometimes with a same day turnaround
• Passion and curiosity for men's sportwear apparel industry and product
• Strong concepting skills with an ability to take that idea and run with it through completion
• Assist in keeping the visual aesthetic of Peter Millar's content consistent and up to brand standards while pushing the boundaries of what is right for the brand and the platform
• Constantly brainstorm and curate new ideas based on the environment and products. No idea is a bad idea!
• Proactively stay up-to-date on the social scene and trends happening within our social platforms, as well as any platforms on the horizon
• Organize all assets in a system that is easily searchable and accessible
• Assist in the day-to-day operations of Peter Millar social channels, including planning, posting and strategy

Competencies:

• Understand the difference between organic social and paid social
• High-level understanding of TikTok
• Professional mastery of video and audio editing software and programs
• In depth knowledge of camera, lighting, sound recording gear
• Exceptional video and color editing capabilities
• FAA Drone license a plus
• Strong design knowledge in the Adobe Suite, Figma and Microsoft Suite
• Ability to hear, understand and react to social media KPIs
• Strong attention to detail, effective communication skills and on-the-go thinking
• Demonstrates proactive, "can-do" attitude and thrives in a fast-paced environment
• Team player with ability to interface with many departments and senior management
• Capable of taking creative criticism and edit work for the brand
• Ability to prioritize and work on multiple projects and platforms / communities
• Active daily life in digital and social media, very digitally savvy, passionate about pop culture and social

Desired Education and Experience:

• Bachelor's degree in design, photography, communications or a related field
• At least 3+ years related experience, e.g., social media content creation
• Knowledge of luxury apparel industry and the golf industry preferred

If you like wild growth and working with happy, enthusiastic over-achievers, you'll enjoy your career with us!

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