Feline Recruitment Studies
Branded Content

April Fools is one of the best times of year for branded content, if you do it right. See how this quick video made Adweek's Best list.

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Project Details


Branded Content Video


Creative Director • Copy & Conceptual Development • Video Director

Media & Distribution

Social • Organizational Website

Everyone Loves Cats

This April Fools prank launched with official endorsements from the brand's main Twitter account and the Chancellor himself. Suffice it to say we pissed a bunch of people off when they found out when the new Feline Recruitment Studies major wasn't real. Sorry friends.

Aside from a few crushed college students, the campaign gained some traction and landed a spot on Adweek's Best list.

See the video below.

Feline Recruitment Studies

A new major in helping cats go viral...

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