Knowing Western Nebraska
The University of Nebraska–Lincoln has a special relationship to Western Nebraska. For those students, the university is part of their DNA. You can't drive down a street in a small town without passing a Husker mailbox.
For these TV and radio spots, we needed to invite people to an event we were hosting. But I wanted to do more than that. I wanted the ads to be meaningful beyond the event. I wanted to say, "we get you; we are you."
So I wrote a love letter.
